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Using SQL to Summarize A/B Experiments

Nov 8, 20226 min read

I’ve run app, product, and marketing A/B experiments at tech companies, big and small. While the features and goals varied from experiment to...

Using SQL to Summarize A/B Experiments

Why It Matters Where You Randomize Users in A/B Experiments

Jan 6, 20228 min read

When designing A/B experiments, you often need to consider tradeoffs between the ideal experiment design you want and the existing experimentation...

Why It Matters Where You Randomize Users in A/B Experiments